Jeff Shillitto, an entrepreneur from Edinburgh, has received an order from The United Nations World Food Programme, for five high-tech HTC (News - Alert) S710 smartphone devices. This is the 1000th order that he has received in just one year for his Web-based retail business PowerupMobile.com.

 

Shillitto launched PowerupMobile.com when he identified an opportunity in the market for the development of mobile devices that are Web-enabled, and have the capability to send and receive email. His company is a sourcing specialist for a broad range of high end mobile devices that are hard to find, including PDA, smartphones, GPS systems, Ultra Mobile PCs and wireless devices for individual consumers and businesses looking for additional e-mail and internet functionality.

Shillitto has been quite successful this year. His business was launched in September 2006, based in Haymarket area of the city. So far products sold through PowerupMobile.com brought in more than £200,000 during the first year. The site offers a wide range of data and communications solutions to high profile, international customers, such as Google (News - Alert), AstraZeneca and the BBC, as well as sole traders and private consumers.

“For a small local company, with just two members of staff we are extremely proud that we can meet the requirements of high profile international customers such as The United Nations World Food Programme – reaching our 1000th order is a real milestone and reflects that we are at the forefront of technology within the mobile sector,” Shillitto said in a statement.

 

Shillitto added: “The website currently receives around 1500 visitors per day so we have built up a strong presence and awareness online, especially within the UK, but now my ambition is to ‘power up’ even more clients with the most sophisticated, unique devices the market has to offer, concentrating on the business to business market. We’ll continue to focus on our carefully cut-out niche markets, offering all the ultimate new gadgets in the future from Virtual Laser Keyboard (VKB) to Apple (News - Alert) iPhones. As technology advances, I aim to drive the business along side it.”

The company offers devices from all major brands. Customers can also choose from a broad range of SIM-free devices or subscriptions to contracts from the five major UK carriers. Most of these are not available from street vendors or call centers; they can only be ordered and purchased online. The company also offers software developers for Windows Mobile and Symbian (News - Alert) devices.