MobileMax (News - Alert), founded in 2004, develops a unique patent-pending technology that enables international call providers to dramatically raise usage, increase ARPU, and lower churn — maximizing market potential from the lucrative mobile subscriber segment. Using MobileMax’s technology, mobile subscribers can dial international calls directly from their mobile handset — with no additional keystrokes and automatically enjoy reduced-rate services. Perry Nalevka is Director of Business Development at MobileMax. I recently had the opportunity to ask Nalevka a bit about what MobileMax is up to, what 2007 meant to the company, and what attendees can expect to see at the company’s booth at the upcoming ITEXPO (News - Alert) that’s taking place in Miami Beach, January 23–25.

 

 

PN: In 2007 MobileMax had two very big achievements. First we moved from a hardware solution to a software solution. We were production ready supporting over 300 phone models at the beginning of Q2. Our solution allows end users to dial with their cell phones as they are used to through their address book or call log. Our application will then route the call to a specific access number on a PBX or IVR. Second, we successfully landed three strategic customers and have started a pilot with large PBX (News - Alert) providers in the U.S. These achievements have put us in a unique position to grow exponentially in the coming year as we see more and more need for our FMC solutions in general and our unique approach specifically.

 

PN: MobileMax will be expanding in two areas. First we will continue to increase our support to new phones every quarter. Second we will add additional channels which we will support routing of calls. Currently we can support any multi-stage dialing platform such as IVR or PBX; by the end of Q2 we will support routing calls through IP over WiFi (News - Alert) or 3G.

 

PN: I see mobile phone as the biggest impact on the communications market. We are seeing more and more use of the mobile phone to the point where it is replacing the landline in many places. As the cell phones get smarter we will evolve to a point where everyone has one number that connects to a person whether it be land, mobile or IP phone.

 

PN: The U.S. is growing more quickly than any other area. This is due not only to our efforts but the growing attention that FMC solutions are gaining.

 

PN: I see large service providers as potential customers as our technology can help any service provider obtain a more competitive edge. This is done by offering end users more flexibility and lower cost calling. Service providers are tired of high-cost long-term projects that are obsolete by time they are completed. With MobileMax they get a solution in 30 days at a price that they can sign of on just as quickly.

 

PN: In five years most of our communications will flow over IP and we might see phone numbers in the format of IP addresses.

 

PN: MobileMax will be presenting its Mobile LCR solutions. The MobileMax client revolutionizes multi-stage dialing by transforming multi-stage dialing to one touch dialing. MobileMax’s patent-pending technologies allow the conventional mobile phone to route calls based on predefined criteria. The MobileMax client can seamlessly integrate with any IVR, PBX or fixed line platform and allow users to transparently use the platform from their cell phones without the need to “dial-in”. Just find the number in the address book or call log and click send the rest is done by the MobileMax client.

 

Features:

 

 

PN: Our exhibit will be of special interest to:

 

PN: Benefits for Service Providers:

 

Benefits for Enterprise IP/PBX:

 

PN: Social Networking affiliations will be added to people’s business cards.