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By Anil Sharma
Enterprise Mobility Featured Article
March 04, 2008
Motricity Sets Strategic Plan Following InfoSpace Mobile Acquisition
By Anil SharmaMotricity (News - Alert) has, following the acquisition of InfoSpace Mobil, outlined the company’s strategic operating plan.
Motricity is one a provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time.
Motricity's customers include 11 of the top 13 carriers in North America. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers.
“Historically, Motricity has been involved in several areas of mobile content,” Ryan Wuerch, chairman and CEO said in a press release.
“The InfoSpace (News - Alert) acquisition gave us the opportunity to refine the focus of our organization on areas where we have the strongest market position and are seeing the fastest growth today. Moving forward, our strategy will be aligned with our core business of providing mobile content infrastructure services – enabling consumers to discover content inside and outside the walled garden. These services include powering portals, storefronts, managed web and search for mobile operators along with messaging gateway services for all customers needing a mobile solution.”
As part of the strategy, Motricity will discontinue non-profitable and non-core businesses. In an effort to maximize the company’s focus on the needs of customers and drive efficiency through the organization, Motricity is optimizing its technology, processes and product set and will migrate customers from the Fuel platform to the mCore platform for Portal, Storefront, Search, Messaging and Managed Web products.
Motricity is one a provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time.
Motricity's customers include 11 of the top 13 carriers in North America. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers.
“Historically, Motricity has been involved in several areas of mobile content,” Ryan Wuerch, chairman and CEO said in a press release.
“The InfoSpace (News - Alert) acquisition gave us the opportunity to refine the focus of our organization on areas where we have the strongest market position and are seeing the fastest growth today. Moving forward, our strategy will be aligned with our core business of providing mobile content infrastructure services – enabling consumers to discover content inside and outside the walled garden. These services include powering portals, storefronts, managed web and search for mobile operators along with messaging gateway services for all customers needing a mobile solution.”
As part of the strategy, Motricity will discontinue non-profitable and non-core businesses. In an effort to maximize the company’s focus on the needs of customers and drive efficiency through the organization, Motricity is optimizing its technology, processes and product set and will migrate customers from the Fuel platform to the mCore platform for Portal, Storefront, Search, Messaging and Managed Web products.
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users. Today’s featured white paper is Make Telecommuting Work for Your Business, brought to you by Avaya (News - Alert).
