BT (News - Alert) has announced the availability of CallFlow, a new capability that easily combines voice and data without the need for heavyweight Interactive Voice Response (IVR) platforms.

 

With the new offering, BT and third party developers can integrate voice-enabled capabilities into their Web services using only one line of code, and in only minutes, thanks to the use of accessible and intuitive Interactive Voice Response (easy-IVR)

 

This offering is the newest addition to BT's Web services portfolio which also includes messaging, conference and voice calls and authentication and inbound SMS into applications.

 

BT's Web services enable product and service developers to integrate their applications with BT's next generation voice, broadband and Ethernet services with as little as a single line of code.

JP Rangaswami, managing director of service design at BT said, "Innovation in the Web 2.0 era is agile and can originate from anywhere. Our Web services allow developers to harness BT's multi-billion dollar investment in the 21st Century Network and focus on developing applications without having to worry about the complexity of how to enable communications. What used to take weeks now takes minutes, and with just one line of code, anyone working for a customer or a partner can add voice and messaging into their Web 2.0 applications. It isn't just developers who gain from BT's Web services and SDK. Ultimately customers benefit from innovative, state of the art telephony-enabled applications."

 

Using the BT SDK, SMBLive was able to build BT Tradespace and include a click-to-call feature for customers to contact traders in their local area. Matt Howard, CEO at SMBlive said, "BT's telephony services allowed SMBLive to quickly and easily develop a voice-enabled Web application on top of BT's world-class carrier platform. They are an efficient and cost effective way for developers to create 'communications enabled' software applications. Other options we investigated had neither the ease of use nor the inherent backing of BT's high-availability, world-class carrier infrastructure."

Also, Miha Lesjak, CEO of Inova IT noted they were able to extend their applications by partnering with BT, "BT's Voice 2.0 services have allowed us to quickly and easily build a semantic click-to-call and calendar-to-conference service that BT is currently preparing for market trial. We are excited about future communications-enabled services we can build."

Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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